Wax & Wonderland is a conceptual candle brand series inspired by sensory escapes—from tropical fruit cocktails and blooming florals to rich cocoa. I created a complete visual identity spanning the logo, packaging, and campaign imagery, with a focus on making each scent recognisable while keeping the collection cohesive. Using distinct colour palettes, expressive ingredient-led visuals, and a clear packaging hierarchy, the system gives every candle its own character on the shelf. To bring the brand to life, I combined product photography with 3D rendering and CGI compositing to produce polished, high-end marketing imagery.