Géants Bébés is an online bakery specialising in Chinese pastries, including mooncakes, egg tarts, stuffed su pastries, and su cookies. I developed its foundational visual identity across the logo, brand guidelines, packaging, and social media assets. With no physical storefront, packaging became a key customer touchpoint, so I approached it as the “clothing” of each dessert, using each pastry’s distinct form and character to shape a playful, recognisable visual system. The identity provides a flexible foundation for expressive packaging and engaging social content while helping the brand stand out online.